Investing sales and marketing resources is expensive and you want to be sure to invest the right resources in the right customers.
#Lightkey io trial
If you don't know your ideal customer profile, you won't be able to know if this trial customer is a good fit for your product or service. Kristy Smith, The Girly Travels Sell to The Right CustomerĪ great way to upsell a trial customer into a paying customer is to first know your ideal customer profile. This personal approach not only helps them better understand the benefits of using your platform but also puts you in a 1 on 1 conversation where you can try and move them to a paying customer. Offer them a free consultation or coaching session to help them get even more out of your product and at the end of the session offer a discount for X number of months/years. My advice is to segment your trial users by activity and reach out personally to the most engaged. Guy Katabi, Lightkey Provide a Demonstrationįor this to work you’re going to need a solid analytics program.
#Lightkey io for free
By offering an incentive for free continued use of our software for customers to try, they will continue to realize how helpful the software is when used in their favorite programs, like Microsoft Word and Gmail. It offers the ability to send invitations to your friends and colleagues and for each valid and activated invitation your license expiration will be automatically extended by 45 days. This way you always come out with areas to improve on or a new customer!įrancesca Yardley, Threads Offer an Incentive or DiscountĪt Lightkey, we offer a lot of value in our invitation program, which provides our users up to 6 months of free access to our predictive text editor. If the interview is going well, make a judgement call on whether to make the upsell or take their feedback back to your team to improve the experience. For example, if they are nearing the end of their trial period, reach out and request a quick 15-minute meeting so you can ask them a few questions about their experience. When trying to upsell an individual, I always find it is best to approach the customer in an authentic, genuine way. Don’t Require a Credit Card Immediately.Here are nine tips to convert free trial users:
From offering incentives and discounts to providing a demonstration, there are several insights that may help you convert free trial users and grow your business. To help small businesses turn free trial users into paid customers, we asked business leaders and small business owners this question for their best pieces of advice. What is your best tip to upsell a free trial to a paying customer?
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